La importancia de la comunicación en la gestión de las empresas.

Abstract

Organizational communication is a term used with great frequency and in turn this tool plays a key role within organizations and influences each of the areas of the company, as it is the direct link between managers and / or administrators with all staff of the company. Being this resource one of the most important in the organization, because it is of vital importance in the execution of each of the activities carried out within it. Therefore, by means of a qualitative research methodology and with the implementation of the data triangulation model, we seek to demonstrate the importance of organizational communication in business management. The research shows that communication directly influences business management thanks to the link it has with the human being and the interaction with it. Thus, through the triangulation of data according to authors, it was obtained that organizational communication for Marín and Gómez (2022), Castro and Díaz (2021), Charry (2018) is a strategic tool in business management since it works with one of the most important resources of the organization such as human capital. While authors such as Picado and Sergueyevna (2021), Julio (2020), Ghiglione (2021), argue that business management is a key tool to achieve success and impose itself in the market. By using organizational communication as a strategic tool in business management, productivity, success and market positioning can be achieved because the staff is motivated and committed to the company's objective.