Estrategias de fortalecimiento del comercio electrónico en el Ecuador.

Abstract

This research is aimed at proposing strategies to strengthen electronic commerce in Ecuador. The quantitative documentary-bibliographic approach was used, in order to collect and analyze information on the characteristics of electronic commerce in the country during and after the confinement by Covid-19. Among the bibliographic sources used, the studies of the Ecuadorian Chamber of Electronic Commerce, the Central Bank of Ecuador and the Ministry of Telecommunications and Information Society stand out. The result of such studies showed that the current situation of electronic commerce is favorable; however, there are still obstacles for the it to establish itself. The lack of knowledge and resources on the subject slow down the advancement of electronic commerce. The business model is recent and has growth potential, so that strategies have been suggested to promote that expansion. In addition, the policies applied by the government that promote the environment of electronic commerce and integrate companies and individuals into the digital field must be followed. The development of electronic commerce thus depends on the combined efforts of both the public and private sectors.