Elaboración de modelo de negocio basado en el desarrollo de franquicia para la microempresa Bicimoto Guaycha.

Abstract

The purpose of the following document is to elaborate a business model based on the development of a franchise for Bicimoto Guaycha enterprise, a company that has been working in the city of Huaquillas for more than 15 years. The enterprise Bicimoto Guaycha is characterized for offering its customers a wide variety of products and parts for bicycles and motorcycles. From the beginning the enterprised focused on the commercialization of motorcycle and bicycle parts combined with a high-quality customer service. The vision of the business is to open a franchise model and become the most commercialized franchises in Huaquillas. This franchise will be characterized by its diversity of brands, high quality imported parts, and affordable prices for the Ecuadorian market. The quality of its products will be a differentiating strategy for the franchise.