Ventajas competitivas y comparativas de la industria camaronera ecuatoriana para diseñar estrategias de acceso a los mercados globales.

Abstract

The purpose of this research is to develop an analysis of the competitive and comparative advantages of the Ecuadorian shrimp industry to design access strategies to global markets, in this way we proceed with the development of the theoretical part where it was determined that a company for in order to be differentiated within the competition, it is necessary to have a competitive advantage. On the other hand, a no experimental research design was used with a quantitative approach through the application of a previously validated questionnaire with a Cronbach's Alpha greater than 0.8 points in the dimensions analyzed, a company in the sector was selected through the convenience sampling, while using the qualitative approach, an interview was conducted with three experts based on their experience within the analyzed sector. The main results indicate that the Ecuadorian shrimp sector is attractive and that it is constantly increasing, which is why it is essential that companies develop adequate planning of their strategies, for this it is essential that personnel be included so that they can develop the initiatives that allow compliance with the proposed strategies, in this way it also becomes necessary to develop strategies socialization days so that the company's personnel know the direction of the company. Finally, it is necessary for companies in the shrimp sector to define strategies based on the opportunities and strengths determined in the SWOT Matrix.