Estudio de factibilidad para el diseño de una plataforma colaborativa que permita brindar soluciones integrales para el hogar a los habitantes de la ciudad de Guayaquil, Ecuador.

Abstract

In today's context, the capacity for innovation and generation of new business models is key to the development of Ecuador, because it allows transforming the life of the entrepreneur and at the same time improving the quality of life of their environment. Entrepreneurship is one of the best ways to grow economically and be independent to considerably improve the quality of life. The objective of this degree work was to design a venture that results in the constitution of a company that provides home services through a collaborative platform and in this way help Guayaquil residents with frequent problems at home. A market study was carried out whose type of research was quantitative, using theoretical methods such as deductive inductive; and empirical methods such as descriptive. Through the market study, it was possible to identify the user profile for this type of service, define the most demanded services and the potential frequency for the use of these services. Finally, an innovative business model proposal was designed that, through a collaborative platform, allows providing home services, such as electrical, installation, painting, plumbing, carpentry, among others, to the inhabitants of the city of Guayaquil.