Impacto Financiero y comercial en el sector camaronero ecuatoriano por políticas relacionadas al Covid-19: caso Ecuacamarón.

Abstract

Ecuador is one of the countries that exports large quantities of shrimp around the world, which has represented a source of high income for the country, in this way the main objective of this research is to analyze the financial and commercial impact of the implementation of Covid-19 policies in the Ecuadorian shrimp sector, with a focus on the shrimp company Ecuacamarón, to determine the key risks in a crisis scenario. To this end, a study based on the inductive methodology of qualitative and quantitative nature in the analysis of data is developed, it is necessary to indicate that the research is feasible due to the availability of all the resources available to carry out the research of the shrimp company Ecuacamarón, it is necessary to indicate that the results of the financial information presented are of utmost importance for the case study company. Among the main findings, it is determined that it is essential to develop and implement strategic and management plans, which allow maintaining and increasing the profitability of the organization during these periods of time. Based on the research process developed, a set of strategies is proposed to maintain the continuity of the organization during times of uncertainty, the proposed strategic plan is based on the data investigated through the use of an analysis of both the external and internal environment and related to four pillars liquidity, employment, production and financing.