Propuesta de creación de una app para presupuestar viajes.

Abstract

The objective of this degree work was to determine the feasibility of a comprehensive proposal for the creation of an app specialized in travel budgeting, which allows users to obtain accurate and detailed information about the costs associated with destinations, transportation, accommodation and tourist activities. The methodology was based on a mixed approach, which employs a descriptive type of research, as a collection technique market surveys were developed, to a probabilistic sample of 385 potential travelers to whom the market survey was applied. On the other hand, the analytical method was developed through the use of tools such as the CANVAS, PESTEL and SWOT matrix, which helped to critically evaluate the business environment and identify key success factors, risks and opportunities. Among the results, the market research reveals a considerable demand for a mobile application to help budget travel in Ecuador. Users are looking for personalized and affordable options, prefer online booking and consider places to visit, accommodation and meals as key aspects of the travel budget. It was concluded through the financial study that the VoyageLog project is feasible and profitable, with an initial investment of $78,177.52 and positive viability indicators. However, challenges related to operational cost management and profit generation efficiency need to be addressed. Overall, the project has promising potential and will contribute to the sustainable growth of the tourism industry in Ecuador.