Estudio de factibilidad para la exportación de hoja seca de moringa en el mercado de Estados Unidos.

Abstract

The present research aims to determine the process of exporting dried moringa leaves to the United States market. As part of the employed methodology, a purely qualitative study was considered, where through tools such as interviews and observation, the results were analyzed and interpreted. Both PESTLE and PORTER analyses converge on the importance of sociocultural, technological, and environmental aspects, emphasizing the need for differentiation and quality to compete in the U.S. market. Furthermore, practical actions derived from the results are suggested, such as optimizing the supply chain, diversifying distribution channels, collaborating with logistics partners, adapting to changing regulations, and implementing advanced technologies. In the marketing domain, there is an emphasis on highlighting the quality and unique benefits of moringa leaves to strengthen the competitive position in a dynamic market. Collectively, these strategies aim to enhance operational efficiency and seize opportunities in the moringa leaf export market. Finally, the project is deemed profitable, considering a 51.47 % IRR and a $ 177,103.16 NPV.