Diseño de un plan de negocios para constituir un Taller de Mecánica Automotriz Multiservicios en Machala, Ecuador 2023.

Abstract

The objective of the research was to develop the business plan to establish a multi-service auto mechanic workshop, based on innovation and entrepreneurship processes in the city of Machala. In the study, the descriptive method with a documentary approach was used, variables were selected and information was collected, through which an attempt was made to explain the characteristics, properties and processes of the business plan. The analysis of the results determined that 33.6% of the vehicles have traveled more than 100,000 km, 67.6% perform vehicle maintenance at 5,000 km, 76% express that the reasons for what they carry the vehicle to the workshop was for maintenance and 51.2% state that the last maintenance service the vehicle received was preventive. The market study concluded that the most important factor to choose a multi-service auto mechanic workshop was the quality of service, the solution of mechanical problems and personalized attention. The very important reasons for taking the vehicle to this workshop were responsible work, information on the state of the vehicle and cutting-edge technology. The quality of the workshop is essentially evaluated by professional attention and honest work. The professionals and technicians of the multi-service auto mechanic workshop must have knowledge in preventive and corrective maintenance, automobile electricity, customer service, painting, body repair, and vehicle aesthetics. The market study specified that, in the parish of El Cambio in the Machala canton, most of the potential clients who require vehicle maintenance and repair services live. The technical and financial examination indicated that the essential technical resources are available, and the economic means are available, therefore, it was concluded that the creation ofXIX the multi-service auto mechanic workshop was viable and the implementation of the business plan.