Diseño de campaña digital ilustrada en redes sociales para la concientización del peligro de extinción del cangrejo azul dirigido a la comuna Olón.

Abstract

This current project is an illustrated digital campaign aimed at social networks that seeks to promote the care and protection of the blue crab, a species of crustacean that lives in the Olón mangrove. Its execution involves exhaustive documentary research, which allows us to collect valuable information and delve deeper into the problems that affect the blue crab. This campaign seeks to create an illustrated character along with illustrations for posts, videos and reels that generate empathy along with direct messages that motivate raising awareness of the protection of blue crabs.