Análisis de la gestión logística para optimizar tiempos de entrega a nivel nacional de la empresa CHIM-TINTAS S.A.

Abstract

The objective of this graduation thesis was to design a logistics management plan to optimize delivery time, merchandise, and associated costs in Chim-Tintas S.A., a national-level company in Ecuador. A quantitative and descriptive approach methodology was used, employing survey techniques with 9 employees and 32 external clients. The diagnostic results reveal significant shortcomings in the company's logistics management, particularly after the relocation of the distribution center. Customers have experienced delays in product delivery, difficulties in obtaining updated information on order status, and some have reported problems with product quality, resulting in reduced customer satisfaction. On the employee side, issues were identified in planning and coordination, dissatisfaction with transport providers due to a lack of clear contracts and agreements, deficiencies in route optimization and logistics planning, as well as difficulties in internal processes and adapting to the change in location, affecting internal processing time or product dispatch. The conclusion is reached through a plan of improvements with specific actions such as enhancing delivery planning, establishing agreements with providers, optimizing routes, and strengthening communication with clients, aiming to ensure more efficient and satisfactory logistics management for customers, which will ultimately have a positive impact on the company's competitiveness and profitability.’