Estrategias de sobrevivencia en época de crisis aplicada a las PYMES “Caso Operadoras de Aduana”.

Abstract

Developing strategies based on knowledge is the main objective to overcome the crisis period of SMEs focused on customs operating agencies. The methodology applied in the business field is based on analysis, with a quantitative and qualitative approach, which allows to identify errors in purchasing procedures and policies, coordination, customer service, internal policies in personnel management and how to establish new services. at customs. logistics area, in order to propose the best strategy to improve the growth of a company with customs logistics services in a formal, effective and efficient way. The proposal includes the current management of a customs operating agency, objectives, identification of the types of services, as well as improving its financial situation; that allow you to effectively control the customs logistics area, optimizing your coordination process with suppliers, either with shipping companies and/or international agents. Once the correct strategy information is established, it will serve as a source and support for decision-making by the manager, as well as being used as a key tool for all staff, since they will have knowledge about the processes and activities to be carried out. outside.