Canasta de productos no tradicionales de los Andes ecuatorianos en la Unión Europea.

Abstract

The present research aimed to find the export potential of a selected group of non-traditional products from the Ecuadorian highlands to the European Union. For this purpose, a nonexperimental - cross-sectional methodology was employed, under a theoretical-descriptive research of a documentary nature, adhering to a quantitative approach, which demonstrates the feasibility of exporting products such as cheese, pork cheese, Pajaro Azul liquor, and orange wine, which are manufactured in the Andean region, through the application of statistics that confirm the feasibility of these products entry into international markets. In conclusion, the export potential of four out of the five analyzed non-traditional Andean products in the research is significant.