Los contenidos como dispositivo de perpetuación de estigmas sociales hacia la comunidad LGBTIQ+ a través de la red social “X”.

Abstract

Social media has become one of the main spaces for interaction, where millions of people consume and disseminate information on a daily basis. X, in particular, stands out for its ability to make criteria and ideas go viral, making it an influential platform in shaping public opinion on various social issues. In this context, the LGBTIQ+ community has been the target of both support and attacks, being one of the groups most affected by manipulated content that generates stigma and prejudice. This research focuses on analyzing how content shared on X influences the construction of negative stereotypes towards this community. To do so, investigative techniques were used such as: in-depth interviews with key actors, discussion groups, and content analysis to code and dismantle the publications on this social network. The results of this research reveal that content on X, often sensationalist and manipulated, reinforces negative stereotypes and exacerbates discrimination towards the LGBTIQ+ community. The posts analysed show a discursive strategy that promotes stereotypical and distorted views, contributing to the formation of a more negative public perception. In addition, common patterns were identified in the way fake news and attacks are presented, significantly affecting the emotional and social well-being of members of the LGBTIQ+ community.