Gestión del talento humano a través del diseño de experiencia para fidelizar al colaborador.

Abstract

The present study entitled Management of human talent through experience design to build employee loyalty, is an argumentative essay, which is contextualized in the management of human talent as a fundamental element for the organization to be competitive and innovative. The general objective of the study is to analyze the management of human talent through the design of experiences that allow employee loyalty, comprehensively addressing the factors that influence staff turnover, presenteeism or silent resignation, and the specific challenges that Facing family businesses in diverse social and geographic contexts. The methodology used is documentary type, with a quantitative approach and descriptive scope, using inductive, deductive and analytical methods. Interviews were applied to managers and surveys to workers in the commercial sector of Ibarra, Ecuador. The results showed a positive perception of microentrepreneurs in the city of Ibarra regarding the management of human talent, although there are areas that need improvement. Only 35% of respondents are satisfied with workspace options and 40% with work flexibility. 60% believe spaces reflect organizational values, and 65% feel purpose in their work, while 70% consider themselves treated fairly. Additionally, 65% feel valued and 60% see their managers as mentors. Although 65% have a positive perception of their organization's brand, only 60% consider the technology used adequate. Additionally, 65% believe their organization is diverse and inclusive, and invests in employee well-being.