Liderazgo y su impacto en el desempeño laboral. Caso de estudio supermercado en la región insular.

Abstract

The following research deals with leadership and its impact on job performance. Supermarket case study in the Insular Region, whose objective is to achieve effective leadership to have a positive impact on the motivation and performance of employees of the supermarket located in the insular region of Ecuador. Although leadership plays a fundamental role in terms of work performance in any company, it can manifest itself in various ways, helping to improve communication between employees, and also contributes to promoting a motivating work environment and contributing to the achievement of goals. organizational, that is why this research took into account cultural, socioeconomic and geographical aspects which contribute to the dynamics of leadership, as well as the perception of employees in their work environment. The methodological aspect was based on a deductive, cross-sectional analysis and quantitative approach, as well as descriptive statistics supported by methodological instruments such as the survey, of a sample of employees where the impact of leadership on the work performance of the employees was evaluated. supermarket employees. The results determined a positive influence of leadership, with a pronounced motivation in work performance. This motivational and transformational leadership factor constituted the relational aspect of work performance, which allows for better organizational performance and productivity and in this way employees are retained, as well as customer loyalty and improved profitability, which allows better development of the island environment.