Profesionalización del emprendimiento familiar del sector gastronómico LA VAQUERITA como decisión estratégica para su crecimiento.

Abstract

This study addresses the professionalization of the family business “La Vaquerita” in the gastronomic sector, with the general objective of designing a proposal to professionalize the family business of the gastronomic sector “La Vaquerita” to improve its growth and survival in the market. Using a descriptive research methodology, transversal, current data and data from the last three years are analyzed, through surveys and financial reviews, focused on the detailed understanding of the operational context of the business. This methodology is complemented by primary and secondary sources, including financial reports and relevant academic literature, for a comprehensive analysis of the internal and external factors influencing the company. The conclusions highlight the need for a more robust corporate structure, through the transformation of “La Vaquerita” into an S.A.S. company, which will allow unifying and simplifying accounting and legal processes. This will involve a significant initial investment in technology and infrastructure to modernize operations and expand production capacity. The study also reveals that, despite the current economic and political challenges, such as the VAT increase and political instability, there are opportunities for growth based on the solid reputation and quality of the products offered by the company. It is concluded that the proposed professionalization is economically viable, supported by projections of a steady increase in demand and the ability to break even in the medium term.