Identificación de oportunidades de negocio para la introducción de nuevos productos para la industria láctea en Manabí.

Abstract

The province of Manabí has a solid tradition in dairy production, being an economic pillar in the region. Despite its historical importance and having 21% of the country's livestock, the industry has faced a 10.2% reduction in the national inventory in the last 21 years, reflecting competitiveness problems and a constant contraction. These challenges threaten not only rural employment but also the agro-industrial value chain. In this context, the design of new value proposals for the dairy industry of the province is proposed. Having said this, the research was carried out by reading the joys and pains of the actors in the value chain in the province and prototypes were developed which resulted in the design of the value proposals that have been proposed in this document.