Planificación estratégica para la mejora continua en la empresa Beauty & Natural Cosmetics S.A.

Abstract

The current study is focused on the company Beauty & Natural cosmetics, a company that specializes in the management of natural products and their distribution for skin care. After an extensive analysis of the case study, problems with the efficiency and effectiveness of the company have been diagnosed, for this reason it is determined that it should focus on the analysis of each of these problems, prioritizing those that most affect the company, such as : The lack of a functions manual, the lack of optimal organizational communication, inefficient leadership, lack of strategic planning and the unestablished organizational structure. Through structured and semi-structured interviews, an investigation will lead to the resolution of conflicts. From a technical perspective as an organizational psychologist, planned strategies will be applied to resolve organizational communication conflicts such as “T groups” and improve the company's efficiency. The goal is to optimize communication, leadership and organizational structure to drive the growth and success of Beauty & Natural Cosmetics.