Propuesta de creación de una empresa de moda que reduzca la huella de carbono.

Abstract

The purpose of this research work is to aims to promote the reduction of the carbon footprint in the textile sector, through a business plan to evaluate the feasibility of establishing a sustainable fashion company that produces with organic fiber in the city of Machala. In this scenario, the research began with a theoretical analysis where the different theories related to the topic of study were presented. In addition, a market study was conducted to obtain direct data on the preferences of the target segment. Taking into account the scope of the project, a descriptive methodology was used, based on conducting surveys to individuals of different ages and sectors that belonged to the target segment, as well as interviews to experts to know their perception about the current situation of the sustainable fashion sector. The results obtained determined that, although the sector has registered growth in the last five years, the use of organic fibers in the production of textiles has not been explored. On the other hand, it was determined that 81.3% of consumers would be willing to buy with an increase of up to 20% of the value of traditional textile garments for garments made from organic fibers, therefore, there is a high rate of acceptance of the product that is intended to enter the market in the city of Machala.