Estudio de factibilidad para la creación de una ecocafetería de productos orgánicos en Latacunga.

Abstract

The objective of this degree work is to study the feasibility of implementing an eco-cafeteria with organic products in the city of Latacunga, which has the name “Essence of Victoria”, for which the relevant research has been carried out to determine the feasibility. through analysis from the technical and economic part, considering that the concept of ecocafetería has been transformed in recent decades, where these establishments not only offer products, but have also become spaces that promote a lifestyle, for which a business model has been developed that is easy to adapt in which the customs, identity and agriculture that is developed in the Latacunga Canton have been involved, especially the production of organic products, by small entrepreneurs in the area. , with the purpose of boosting the economy of the capital of the province of Cotopaxi. The proposal is viable and can be developed in the local market, offering all the necessary guarantees in order to certify the good use of resources, to ensure the profitability of the business.