Diseño de estrategias de marketing digital para incrementar cartera de cliente de Superglobal S.A.

Abstract

The purpose of this thesis is to design digital marketing strategies to increase the client portfolio of the company Superglobal S.A; (Chop Chops), focusing on the young-adult segment between the ages of 18 and 34. Through an analysis of the company's current digital environment and the identification of opportunities for continuous improvement, digital marketing strategies have been developed focused on the use of digital tools such as chatbots, social networks and influencers. The methodology used for the research included the analysis of secondary information to review successful strategies in the specific sector. The results of the research will allow "Chop Chops" to increase its client portfolio by: Strengthening its Online Presence; Optimizing its Communications and Promotions, as well as Improving its Relationship with Customers and Building Loyalty through creative strategies.