Análisis del comportamiento de elección de centros de entrenamiento físico en la ciudad de Guayaquil.

Abstract

This study aims to take an in-depth look at the factors that influence the decision to select a fitness center in Guayaquil, in order to identify user preferences and areas that need improvement in the services offered. A mix of methods was used to collect data. This helped to identify the areas that need more attention in fitness centers. The results show that user satisfaction depends on several factors such as service quality, infrastructure, and customer service. This study gives a good idea of what users expect. It also offers suggestions to make the experience at fitness centers better.