Análisis del perfil del consumidor ecuatoriano de restaurantes en el estado de UTHA (EEUU).

Abstract

The purpose of the research work is to know the profile of the consumer of Ecuadorian gastronomy, in the city of Sandy, which belongs to the state of Utah in the United States. At this point, a great market opportunity is perceived, to make known the gastronomic variety of the different regions of Ecuador. Where a search is made for interests and motivations in the decision to purchase these services. Qualitative and quantitative research methods are used, as well as research tools such as surveys, in-depth interviews, focus groups, and other study techniques, which allow understanding the needs and preferences of the target audience. The research shows a clear vision for the creation of a business location that is offered as a refuge to Ecuadorians, friends and guests of different nationalities, where they can find quality, security and confidence. The research was born from the desire to promote knowledge of Ecuadorian gastronomy and its culture through the warmth of its people.