Estrategias de marketing aplicadas por las cadenas de mini supermercados.

Abstract

The essay analyzes the marketing strategies employed by mini supermarket chains in Guayaquil, highlighting their progress, challenges and possibilities in a competitive market. It discusses how these stores have implemented novel tactics to enhance their presence, such as omni-channeling, digitalization and adaptation of the consumer experience. It recognizes elements essential to their triumph, such as strategic location, effective inventory management and the implementation of loyalty programs. The research also analyzes consumer behavior and the effect of tactics such as marketing mix, service marketing and Internet advertising. Strategic assessments such as SWOT and PESTA are shown, evidencing the importance of enhancing online presence, perfecting market segmentation and perfecting the consumer experience. Finally, suggestions for increasing the competitiveness of these companies are suggested, including the implementation of e-commerce platforms, improving SEO, utilizing social networks and implementing cutting-edge technologies such as artificial intelligence and chatbots. The study determines that an effective mix of digital and conventional tactics is fundamental for the development and sustainability of mini supermarkets in Guayaquil.