Creación de imagotipo y manual de uso para los cursos “Mooc Zero” del vicerrectorado académico de la Universidad Católica de Santiago de Guayaquil.

Abstract

The objective of this degree work is to design a representative imagotype for the MOOC Zero courses of the Academic Vice-Rectorate of the Catholic University of Santiago de Guayaquil (UCSG). These courses are aimed at third-year high school and first-level university students, with the purpose of strengthening their knowledge in key areas before entering higher education. To develop the imagotype, a qualitative, non-experimental and transversal research approach was used, in which interviews were carried out with key people in the project and a focus group with university students, in order to understand the communication and visual needs of the target audience. The results of the research allowed us to identify that the imagotype must transmit modernity, accessibility and academic solidity, using graphic elements that facilitate its recognition and adaptation to various digital platforms. Based on these findings, a visual proposal was developed aligned with the institutional identity of UCSG and the educational values of the MOOC Zero courses.