Plan de exportación sustentable de buche deshidratado de pescado dirigido al mercado chino.

Abstract

This work implements a comprehensive plan for the export of dehydrated fish fillet to the Chinese market, with the aim of differentiating Ecuador's exportable supply, strengthening the local fishing industry and using the commercial opportunities offered by the free trade agreement between Ecuador and China. A qualitative methodology based on interviews with fishermen was used, followed by an analysis of the Chinese market, to evaluate Ecuador's exportable supply and the logistical and regulatory processes for the commercialization of the product. A financial feasibility study was carried out to help determine costs, profitability margins and prices. In response, it was identified that China describes a strategic market thanks to its high demand for fish whelk, a product with high value in both medicine and gastronomy. This research concludes that the export of this product represents a profitable alternative for Ecuador, given that it not only contributes to the diversification of its productive matrix but also boosts the development of the fishing sector and strengthens the country's trade balance. The financial analysis projects that the plan is feasible and profitable with a 5- year projection. The plan also emphasizes the need to apply sustainable methods in fishing and processing of the fish muscle, which ensures its acceptance in the international market and the sustainable development of the fishing industry.