Análisis de la cobertura en temas de la salud en los noticieros de televisión en los canales: Ecuavisa, Teleamazonas y TC televisión, del 15 de mayo al 31 de mayo de 2025.

Abstract

The media provides citizens with important channels of communication, as its speed and dynamism allow them to stay informed about political, social, and economic events at the national and international levels. Television is one of the most influential media outlets for the public, due to its ability to encourage viewers to improve themselves as citizens and bring about social change. This research analyzes the representation of health in news reports presented on Teleamazonas, Ecuavisa, and TC Televisión, with the aim of understanding the journalistic approach, treatment, and frequency of these reports. This research is based on concepts and characteristics of journalistic work in the field of health in the media, as well as regulations and standards in force in Ecuador, such as the Organic Law on Communication. In addition, the Code of Ethics of Ecuavisa, TC Televisión, and Teleamazonas will be used. This research is part of a qualitative study, using content analysis techniques, direct observation, and interviews with experts, with which the analysis will be selected from May 15, 2025.