Análisis de las políticas públicas para el fortalecimiento de las PYMES del sector comercial en la ciudad de Guayaquil periodo 2022-2024.

Abstract

This thesis studies and analyzes the public policies implemented by the public administration to strengthen small and medium-sized enterprises (SMEs) in the commercial sector in the city of Guayaquil, identifying their successes, barriers, and difficulties during the implementation process. The study was carried out using qualitative methodology, through two types of interviews conducted in the northern sector of the Tarqui parish in the city of Guayaquil. The study investigated the perceptions of the legal representatives of small and medium-sized enterprises regarding the effectiveness of public policies and the main obstacles faced by SMEs in taking advantage of government programs. Experts in public policy were also interviewed to learn their opinions on the articulation of these policies. The results showed that although small and medium-sized enterprises play a key role in boosting the local and national economy and creating jobs, their evolution and sustainable development over time are hampered by weak coordination and cooperation between public institutions and by the dispersion of initiatives. Despite this, it is clear that many small and medium-sized enterprises are willing to digitize their processes, formalize their businesses, and innovate. This requires comprehensive support at all stages, from the initial stages, simplification of procedures to reduce bureaucracy, and an institutionalized, accessible, and coherent public administration system. Therefore, based on the study conducted, it can be concluded that there is great potential in the commercial sector of small and medium-sized enterprises in the city of Guayaquil that is currently untapped. It is important to apply and implement public policies that are inclusive, coordinated, and faithful to the reality of SMEs, and that are focused on achieving their highest degree of productivity, innovation, sustainability, and formalization. In this way, small and medium-sized enterprises will not only be competitive in national and international markets, but will also make a key contribution to the economic development of the country and the city.