Análisis descriptivo de la cultura organizacional en tres empresas ecuatorianas dedicadas a la fabricación y comercialización de bebidas alcohólicas.

Abstract

The problem identified was that the current organizational culture is not aligned with the needs, interests, and expectations of employees, which generates low identification and limited commitment to the organization. The absence of effective strategies that strengthen a sense of belonging, timely recognition of individual and collective achievements, as well as work-life balance, contribute to employees' perception of an unfavorable work environment, generating direct implications for their motivation, productivity, and job performance. Given this, the general objective was "To identify the type of organizational culture of companies that manufacture and sell alcoholic beverages by analyzing their values, beliefs, practices, leadership style, and predominant behaviors." To achieve this objective, a mixed-method research approach was applied, with a descriptive level and a non-experimental design, which allowed for a comprehensive understanding of the participants' perceptions and experiences. The sample consisted of 103 people, and the data collection methods were questionnaires, interviews, and observation guides.