Propuesta de creación de una empresa fabricante y comercializadora de snacks de chifles y maduritos.

Abstract

Briva "Chifles & Maduritos" is a company founded in the classrooms of the Entrepreneurship program. It will be located in the northern sector of Pascuales. It was adapted to the needs of a target audience in the Pascuales parish. The snack of chifles and maduritos was created in a unique presentation in the Pascuales market, with eco-friendly and easy-to-use packaging. A mixed-approach market study was conducted through surveys and interviews with a sample of 267 people in the Pascuales parish. The study determined that there is a need and a high willingness to consume. The product packaging is very safe and reflects the quality and guarantee of its product. The presentation with which it will be released to the market is 45g. The survey results gave us a 90% acceptance rate for the project to create a chifles and maduritos snack for the Pascuales parish. The financial study determined an acceptable IRR for the project and a profitable NPV for the business. The financial, profitability, debt, and liquidity indicators show positive results for the business. It is concluded that the business is profitable and it is recommended that it strengthen its position in the market and then export the product to the international market.