Protección jurídica de datos personales en redes sociales : omisión normativa en Ecuador.

Abstract

This research analyzes the normative omission in the Organic Law of Personal Data Protection (LOPDP) regarding the unconsented use of personal data on social networks in Ecuador. From the constitutional framework of informational self-determination (art. 66.19) and habeas data (art. 92), and the principles of legality of the LOPDP (arts. 4, 7-10), it is evident how this practice violates fundamental rights without a valid legal basis or effective sanction mechanisms. By comparison with the General Data Protection Regulation (GDPR) (arts. 6, 7 and 83) and inter-American case law (IDH Court, 2009), proposes to reform the LOPDP in order to classify this conduct as a very serious offence, incorporating criteria of proportionality and legitimate exceptions. Finally, the proposal seeks to close guardianship gaps, strengthen legal certainty and provide a technical tool for the Superintendency of Personal Data Protection, aligning the Ecuadorian system with international standards for digital protection.