Creación de un video podcast acerca de las nuevas formas de consumo y distribución de productos audiovisuales en plataformas de streaming.

Abstract

This research analyzes the feasibility of creating a video podcast about new ways of consuming and distributing audiovisual products on streaming platforms. Using a qualitative approach, it examines the factors that influence users' content choices. Interviews were conducted with experts in the field, both professionally and in everyday practice. Additionally, a focus group was implemented to understand audience preferences. The findings show that most participants believe streaming platforms are here to stay and offer a wide range of on-demand content, while a minority find watching movies in theaters appealing as a different alternative. The analysis highlighted the importance of providing viewers with guidance on how major production companies employ user acquisition tactics through their strategic releases.