Fortalecimiento de la estructura organizacional y la gestión de talento humano para mejorar la competitividad de la empresa Beauty & Natural Cosmetics S.A.

Abstract

This case analysis presents a study of Beauty & Natural Cosmetics S.A., aimed at identifying the organizational issues affecting its performance and competitiveness, as well as designing strategies to strengthen the organizational structure and strategic human talent management. Furthermore, the study employed a case study methodology based on a review of the theoretical foundations related to organizational structure, organizational diagnosis, and strategic human talent management. The diagnostic assessment identified issues associated with the absence of a formal organizational structure, duplication of functions, unclear lines of authority, deficiencies in organizational communication, and the lack of job profiles and job descriptions. Based on these findings, strategies were proposed to optimize the organizational structure through the design of an organizational chart, the development of job profiles, the preparation of a job description manual, the definition of reporting lines, the formalization of organizational processes, and the strengthening of organizational communication. Finally, an implementation plan was developed, including an execution schedule, responsible parties, required resources, and an estimated budget to support the gradual implementation of the proposed strategies. It was concluded that implementing these actions will strengthen organizational management and strategic human talent management, thereby contributing to the achievement of the company’s strategic objectives and enhancing the competitiveness of Beauty & Natural Cosmetics S.A.