Análisis del comportamiento de compra de los estudiantes para elección de curso de obtención Licencia Profesional Tipo C, en la ciudad de Guayaquil. Caso : CONDUESPOL.

Abstract

The objective of the present work is to analyze thepurchase behavior of the students who decide to register in a course to obtain the Professional License Type C in CONDUESPOL. CONDUESPOL is an institution committed to the formation of responsible professional drivers and the environment, and this is reflected with its more than 5,300 students graduated since 2011; the most important thing is that this institution has the support of the National Transit Agency and ESPOL. With this thesis I wanted to know the reasons, influences from the students to make the decision to choose this type of profession as a source of economic resources vs other existing professions and also to know the causes that led them to decide for this school in comparison to the others that exist in the market.