Propuesta de un modelo de gestión para el turismo comunitario en el Ecuador.

Abstract

A few years ago, appear the idea of implementing community tourism for Ecuador's communities, which in many cases were in extreme poverty or were at the point to terminate with the natural and cultural resources they had. Then the centers of community tourism are born as an alternative by the communities, so that through tourism a development and social and economic balance is obtained for these communities. However, over time, there has been a lack of organizational structure in the management of this type of entrepreneurship, for which a field research has been carried out to several representative communities in this type of tourism that allows to evaluate through the experiences that type of management model can be defined as the most appropriate and propose in this kind of enterprise a management model for the development and sustainability of the same. The proposal contains a business model, characteristics of a community enterprise, an accounting scheme of costs and expenses, environmental strategies, reinvestment strategies and quality strategies.