Estudio de factibilidad de un supermercado online de productos orgánicos dirigido al sector Norte de la ciudad de Guayaquil.

Abstract

The purpose of this project is to demonstrate if the implementation of this new type of business in Guayaquil would have a good acceptance by consumers, which will determine if it would be a profitable business. To do this, a descriptive research was employed which helped to identify the consumers’ profile and the characteristics of the market wherethe business would perform; it was applied a quantitative approach as a survey was made considering as population to the inhabitants of the Parish Tarqui in the city of Guayaquil, from 18 years onwards. The results of this project determined that it doesn’t exist a supermarket dedicated solely to the commercialization of organic agricultural products; in Guayaquil, people doesn’t have an online shopping culture; it is necessary to make aggressive advertising to raise the consumption of organic products and that this project is financially profitable.