Plan de negocios para la introducción y comercialización de los productos de la empresa Alessa S.A. a través del catálogo Ideas de Hogar en la ciudad de Quevedo para el año 2018.

Abstract

Ideas Hogar uses the empowerment of marketing through catalogs in order to enter the city of Quevedo offering quality products at affordable prices for promoters and these in turn for customers, so it isnecessary to establish the Plan Of work and to visualize the technical and financial aspects that allow to establish this process and later to take as normative to incorporate in other cities of Ecuador. This method is proposed has three actors involved being in the first instance the final consumer, who is visited by the sellers by catalog and the company that proposes this system and therefore improve all involved, this type of channel as is the sale by Catalog helps to benefit by having economic independence for both men and womenwhich contributes to cover the day-to-day expenses that are usually generated in the home, as well as sustain and equip their homes with quality articles at low cost, and take Considering that this segment is mainly led bywomen with a 95% participation and those who are in charge of the household, which justifies with greater reason the realization of the present study. Elaborate a business plan for the commercialization of the product Catalog Ideas of Home of the company Warehouses Ideas Home, in the city of Quevedo, province of Los Ríos. The company IDEAS HOGAR seeks to introduce its products of mass selling and door to door in order to grow in the market of the city of Quevedo with new market niches in established areas, expandcustomers with promoters, this project will be put In march the in2018.