Plan de negocios para la elaboración y comercialización de suministros derivados de la cascarilla de arroz de la Moledora Bajaña Solís, con aplicación al sector alimenticio del Cantón Daule, para el primer trimestre 2018.

Abstract

MOLEDORA BAJAÑA SOLÍS is a family-owned microenterprise with presence in the agricultural market since 2012 in the canton of Santa Lucía, province of Guayas, being its owner Mr. Pedro Bajaña. The grinder is dedicated to the processing and marketing of rice and its derivatives, but it has been possible to determine the use of the residues of the rice mill JEHOVÁ JIREH 2 produced by the cultivation of rice to produce derived products that can be commercialized in the market with a view to expansion. In order to carry out this idea, we have prepared and executed a timely business plan identifying the specific objectives to be developed in it and, in turn, effective marketing strategies (introduction to the market) according to the tastes, Preferences and expectations to which each potential client is oriented through the collection of statistical information based on the quantitative method of the survey as a base instrument. It is also identified, each of the financial indicators that allow to observe the current state of the grinder and the projection or results to be obtained with the execution of this business plan, thus measuring the viability of the same.