Plan de negocio para la comercialización del sistema semiautomático para ensaque y pesado de cacao en grano de la empresa Serintu S.A. para el año 2018.

Abstract

The present study formulates a business plan intended to commercialize a bagging and weighing semiautomatic system for cocoa beans in Ecuador. The project brings up a service of location, pricing, sales and post-sales of the mentioned above systems. Through a market research procedure, it could be determined the need of cocoa companies to acquire this type of systems under the best quality standards and at a low price. Their necessity is the main motivation of this project, together the company´s goal to increase sales in a 20% for year 2018 compare to the sales of year 2017. Besides, the present plan takes the opportunity of these needs and the low supply of the market in this type of systems, as well as the absence of this type of services in related competitors companies. The market research also determined that large potential demand, even though, it has come to the reflection that Serintu S.A. should not only be tight to this specific productive sector, but the company must expand the sales of these products to other productive sectors of this kind, according to the growth of the market demand. Despite of this, the initial step will be made in this specific sector. The project has been worked under the norms and rules of the scientific research procedure.