La influencia de los eventos feriales en la construcción de la imagen pública de las organizaciones sin fines de lucro, estudio de caso INIAP.

Abstract

Current research wants to analyze the influence of fair events in the construction of the public image of non-profit organizations, INIAP case study, through exploratory research and conclusive descriptive research in which the qualitative data information And quantitative in the province of Guayas Boliche sector - Milagro. The information gathered allowed us to identify the following findings: as a first point it was possible to know the level of culture in the realization of fair events, then the level of recording that visitors have to the fairs and to determine if the farmers have a good Perception of the institution for such reason the fair events are accessed to have a communication. The participation of the visitors to the events has helped in the way that the proposal has directed specifically to the realization of the fair events