Propuesta de mejora de asesoramiento empresarial para beneficiarios del crédito de desarrollo humano ubicados en la zona 8, provincia del Guayas.

Abstract

The Human Development Credit (CDH) is a financial benefit for enterprise to which users can access the human development bonus (BDH) as an advance amount, depending on the type of credit: Individual or associative. However, the problem is that the beneficiaries of Associative CDH sometimes use the money for consumption and not used properly for the purpose it was developed by the State, which is to reduce social inequality and promote economic inclusion through the establishment of associative enterprises for the strengthening of the popular and solidarity economy. Therefore, the need to propose an improvement in business advice for those users, through the application of the theory of strategic orchestration with emphasis on a specific link between the private academy and public entities in the three districts of the zone 8, Guayas province. The analyzed alternative seeks to provide assistance to the Popular and Solidary Economy Associations, which are financed through CDH, in order to strengthen this sector which has been granted important benefits from the State during recent years, so that they can offer their goods and services