Plan de negocios para la introducción y comercialización de sistemas de energía solar, aplicados a las urbanizaciones ubicadas en la vía a Samborondón, durante el periodo 2018.

Abstract

The present business plan presents the feasibility and strategies to follow for commercializing the Photovoltaic Solar Kit, which is an ecological system of electric power generation through solar panels as a saving way to reduce the electric rates for residential consumers. The initial marketing, subject of this study, will be the residences located along Samborondón Road, in Guayas province, considering this geographical area, the ideal target due to the purchasing power of households. The study details the market research that supports it, as well as the required financial and economic analysis in which stands out the profitability that the project offers. For the project implementation, commercial, operational objectives are defined and there are strategies for their achievement, as well as, the administrative, operational management, and the policies implementation to achieve the project will be carried out successfully and with social responsibility.