Rediseño del proceso de gestión de comercialización de seguros en Latina Seguros en el año 2018 : Estudio de Caso.

Abstract

The present research aims to propose a redesign of the commercial management process for the Latin insurance company,which has been the starting point for the derivation of a number of inconveniences, which has had a negative impact on the company's results, as there are clients who have not renewed their contracts because of the badservice received, for non-compliance with the policy agreements and the delivery times of the same. For the purposes of the research, a descriptive, non - experimental cross - sectional study design was used, based on inductive and deductive methods, allowing an interview with a group of 5 employees of the Latina Seguros company to analyze their perceptions regarding the state of the commercial management process and identify the shortcomings presented therein. Thus, through this analysis, a scenario was proposed in which a modification or redesign of the most important processes related to commercial management is suggested, in order to be more efficient in the issuance of policies and attention to the requirements of the customer, and thus fully meet their needs.