Plan de negocio para la creación de una empresa dedicada al hospedaje canino, veterinaria, spa y peluquería en la ciudad de Machala.

Abstract

Through the present work is expected to generate a clearer vision on the scenarios and incidents related to specialized dog services. Despite being a poorly served market, people need to provide care for their pets, especially at times that should be absent for long seasons, boost this business idea, which sees in the creation of a company dedicated to canine lodging veterinary, spa and hairdressing, the ideal place for pets to receive professional attention, and their owners have the confidence that they will be in the best hands. In carrying out market studies, it was found that the city of Machala has a considerable population, within which 3 out of 5 families own pets, and that in its surroundings there is no complete center offering all these services, So it was chosen as a strategic point for the realization of the project. In these times so competitive and changing, companies should always think of innovating and looking for a way to give a plus to their customers, competition will always be present, but it depends on each company to improve its products or services, thus gaining the preference of your customers and allowing the business to thrive over time. As we progress with the development of the work, we will explain step by step each of the activities covered by the specialized dog center, the procedures performed by each area, and what differentiating benefits it has with respect to the other businesses that follow Its same line.