Plan estratégico para el área de ventas de la empresa Pikeros, operador de turismo, para mejorar su competitividad en el mercado en la ciudad de Guayaquil.

Abstract

Accelerated competition of the tourism sector in our country has made companies to take important steps to improve its positioning, establish loyalty with their customers and maintain a constant innovation in its services. This research project proposes a strategic sales plan to improve competitiveness in the sector the company Pikeros, tour operat or, established in the city of Guayaquil. Its content lies in the initial presentation of the events and theoretical data of tourism from its formation to the present day, its development and its importance in the social and economic framework of the count ries as a source of income in their gross domestic product. In Ecuador, tourism is the third category of income and has been a platform for hotel investment, travel and entertainment programs of quality throughout the four regions of the country.  The research part of the financial situation of the company and their sales programs, your current position within the tourism market, and the analysis of its strategic activities that must be implemented to strengthen their actions in the tourism sector. The methodology used for this case is qualitative, with an exploratory procedure and under an inductive process that gives us the reality of the situation of the company in their critical areas such as the area of sales, marketing and finance.Based on the strategy study of intrinsic case that would be the current understanding of these areas and then make improvement decisions to solve the problems of the company. The research provides information to implement the strategic plan that will serve as a new scheme of r elevant practices to support, coordination and execution of business activities of the company Pikeros. 