Estudio de factibilidad para implementar una escuela de belleza en el sector sur de la ciudad de Guayaquil.

Abstract

The present work was designed to analyze the feasibility of a business plan for the implementation of a beau ty academy located in the southern sector of Guayaquil. The main problem was identified as the need to start a small business by women who couldn’t access to the university, so it becomes an opportunity to generate incomes capable of improving their financial situation. The methods inductive and deductive was applied in this research through a quantitative approach because of it uses a numerical measurement of the data collected by the survey technique to a sample of 272 women who live in Guayaquil. For this reason, the proposal included organizational, strategic and financial aspects that served as the basis for the feasibility based on indicator such as: internal rate of return (IRR), net pre sent value (NPV) and the payback period of the investment.