Implementación de una plataforma virtual para el diseño y entrega de regalos personalizados.

Abstract

This thesis project "Implementation of a virtual platform for the design of personalized gifts and delivery" was developed to demonstrate whether the company of design of personalized gifts and delivery can be implemented in the online market of Guayaquil city. Macro and micro studies were carried out where the company is immersed; In addition, a digital marketing plan was developed, using free tools such as SEO or SEM as a strategy to attract potential customers to the business, improving the positioning of the site in search engines and market penetration. To learn more about the marketing of the personalized gift market and implement it to a virtual e-commerce platform, it was arranged to visit business establishments in the end from establishments that operate in a traditional way with Traditional products to more sophisticated businesses. Surveys are developed to know interest, tastes, motives and preferences. After the field research design and the financial evaluation of theproject, it was concluded that the project is profitable, as stated in the internal return rate (TIR) 67% and the net value (VAN) 14,857.63