Modelo de negocio para la exportación de chocolate con relleno de mermelada de frutas a Bélgica.

Abstract

The Ecuadorian "fine aroma" cacao is a raw materialthat is highly demanded by foreign countries specializing in the production of chocolate that has been given a high value and recognition in the international fairs of Gourmet chocolates more famous in the world for itsrich Flavor and aromas of flowers, fruits, malt and nuts. Therefore, many Ecuadorian companies such as Pacari, Tulicorp have started business models for the export of chocolates with an added value that is the raw material in order to make known the wealth that owns the country from which it comes and thus introduce it in The foreign market, so far these companies have been successfuland for this reason it has been decided to make a chocolate filled with fruit jam to the country of Belgium, choosing this destination as one of the countries that consume more chocolates a year and Preferred chocolates with stuffing, also for being one of the main importers of cacao and ecuadorian banana, among other fruits. Belgium is suitable for export because it maintainsa high per capita GDP so a thorough market study has been conducted and it hasbeen chosen to start the business with different types of fruit filling,such as pitahaya, passion fruit and banana because they are exotic flavors Attractive to the palates of the Belgians, using a strategy of market penetration byselling at a low price in comparison with the competition to the chosen distributors and finally has analyzed the feasibility of this project in presenttime and being projected to five years giving Result a positive profitability having a great reception in this market.