Análisis del comportamiento de compra en clientes industriales para el desarrollo de pallets anti derrame en la ciudad de Guayaquil.

Abstract

Analyzing the behavior of the industrial consumer is an arduous task, depends on factors that go beyond the mere need of the purchase of raw material for the production of the final product or the purchase of a finished item, depends on elements such as price, influencers within the organization and compliance with regulations or the achievement of certifications that raise the perception of the final customer. Thus, and taking into account that the human resource is the main actor of any category of industry, it must be protected through the occupational safety program. The research seeks to establish the components in the purchase chain that determine the final decision at the industrial level, as well as the potential of the market in terms of sales and profitability. A descriptive and inductive research methodology was applied. The research approach was quantitative, allowing first-hand knowledge of the needs of the industry through tools such as the survey. The results of the investigation allowed to know PLASTIC S.A. the wide latent need of the industry in the city of Guayaquil in relation to tools that allow to perform their processes reliably and safely both for the staff and for the development of production.